One thing that really annoys me is web page full of Adsense ads. They were good at beginning but now even a good site with Adsense seems unprofessional only because of those ads. One more thing that really makes me red is the click arbitrage. This is one thing that has come up in recent years and is really making the normal users life a hell. This is not a huge problem though and most PPC service providers can tackle it but
With amount of money involved in it they really don’t want to stop it as of yet.

Here is one example of Adword Arbitrage

http://pennsylvania.state–government.com/

This Adword advertiser has built up a site that only shows up ads which you find on Google’s page when searching for “Philadelphia historical real estate records” (http://www.google.com/search?hl=en&q=philidephia+historical+real+estate+records). There is no unique content or any other link or images that make this site look a bit legitimate. A normal user is always going to get fooled when he sees this site as it has been nicely designed and ads are well placed to trick the user. There is no reason why Google is still giving such sites permission to show their ads. They can absolutely stop it but the money they are making out of it might be stopping them from doing this. It seems like Google is only trying to make some extra bucks on pile of billions by sacrificing user experience.

This shit can be stopped, but HOW? Google has got an army of programmers and engineers; they can just make an algorithm that checks the entire web with sites having only Google Adsense and ban them. It simply doesn’t make any sense of having one page on a site with lots of Adsense ads on it. The arbitrage army may go round this algorithm but there are many ways one can track them.

If this arbitrage issue doesn’t ends up here then this will rip of many genuine advertisers and send a bad experience to Google’s user. But it seems that Google and other PPC providers only wants to make money and doesn’t care about what their users feel. They might be thinking to pull out all the money from advertisers and have them pay for more bid prices and in result ruin their whole business by not stopping click arbitrage.

I can only say one think to Google. Please stop this shit right now or else you might face some very harsh issues in future. This might take some brave steps and hard turns but one has to deal with it and its Google’s responsibility to take the initiative and others will follow.

One thing the marketers today are doing is targeting the specific user or the consumer groups. They have started to use specific advertising and have targeted niche social networks for their customers. This effort has started to show some amazing results in terms of ROI. When you target a person in right place, your return on investment is surely going to be high. Moreover a search engine with a targeted industry can help them even more to get better results.

SeeqPod, - this is the search engine which attracts people with one interest and that’s music. A user has got an ability to search for songs, videos and even watch and listen them online directly from the search engine. This search engine is still in Beta Stage but the whole technology behind it seems to be quite interesting. This search engine is said to have the ability to capture trend of the human mind and help a user find the song they want without moving around similar other songs.

Moreover, it also has got all the Web 2.0 features where you can embed the music or video into your social networking profile or play list directly from the search engine.

So, how is it going to help the marketers?
Anyway, marketers have got an uncanning knack of finding way out of everything possible. This technology used to conduct the search can also be used by ad network and social networks whereby to improve the user experience and this is where marketers are going to make money.

Still majority of people use Google and Yahoo which can pull of good results but there are numbers of people who want a more specific result. Finding these people and joining them with marketer’s product is one great way that’s going to increase your ROI.

Human beings need to connect and network with each other. They want to interact and relate with the society. The very new concept of social media optimization is based on this need of human being. Social media gives you a way to digitally communicate with other people. It helps to share things online like music, videos, data, wikis, blogs, etc.

From its early days of bulletin boards till today web has changed a lot. Now internet has become much more interactive and user generated content has become more popular then admin generate content. Most web 2.0 sites depend on content uploaded by its users. SMO or social media optimization is way to optimize your website more for user interaction and increase its involvement with online communities and social media sites. There are lots of ways you can optimize a sites for social media. The process of SMO is quiet similar to SEO, while in seo you optimize your content with keywords but in SMO you need to optimize your RSS feeds and insert subscription buttons in your pages. Social media is also kind of search engine marketing. It also helps a website to get huge traffic if done properly.

SMO has brought life to many sites. Those sites which are hardly updated can now add blogs to their site which is updated daily by news of the industry. It is a known fact that Search engines love regularly updated sites so you will surely get many benefits from optimizing your site for social media.

Search Engine Marketing or SEM has a large way to go and there are some major aspects which every website owners should know before jumping into the SEM campaign. SEM is considered as every type of online marketing. It is one if the most important and effective way to get traffic to any website. Every one wants as much traffic to their website and SEM is the best way to do it in a best possible way.

Contextual or Pay per click ads are one of the simpler form of SEM. It requires huge budget but gives not return. You only pay for the placement of ads and pay when user clicks on it. For PPC ads you need to be highly focused on click made on your ads. Now a day most clicks are made by fraud clicks sites and you have to inform the SE about such clicks so that you get back your money. But if you don’t do that then you are going to loose lots of money in click fraud. PCC does pays but it’s not the only solution of problem.

The next bigger way of marketing is through articles. In this type of marketing you write articles of your products and services and submit them to other sites like directories and articles sites. You can have your articles on these sites for as long you want. The benefit of this article is that it will give you free backlinks and some hits too. Besides these you can write your website reviews and get them publish on other site. As well as get listed in SEO friendly website directory in order to get more boost for search engine ranking

Though there are lots of ways for SEM but every site requires different approach towards it. The main aim is to get high on Search engine and once you get there then just wait and watch your traffic souring.

Most Webmasters when they start there SEO campaign generally only focus on one single search engine and that is Google. He never thinks twice to even optimize his website for other search engines. Yes, this is very true that Google is the king of search engine but there are other search engine too which provide a good sum of traffic.

A figure provided by Hitwise, shows that Google still is the dominant leader in the search engine market and is growing its customer base more quickly than any other search engine. It covers a hoping 64% of US market whereas remaining 36% is shared among Yahoo! (22%), Microsoft (9%) and Ask.com (3%). This shows that the Google is a clear market leader.

Following chart shows a consistent growth rate of all 4 major search engines over past one year.

Looking at these stats, one might always get tempted to optimize for Google but one should also think about the rest of 36% and should not overlook it.