This time it was the chance of big boys of blogging like Problogger “Darren Rowse and” Jeremy Schoemaker who witnessed sharp fall in their websites pagerank. Google has been updating its pagerank algorithm since last month and they have updated the whole system thrice this month. Problogger saw falling pagerank from 6 to 4 and again back to 6 and same was seen by Schoemaker.

Google has been penalizing sites for paid links. It has become more careful on sites cross linking features. Rather than blacklisting site from Google’s database it has simply stopped giving value to a site with paid links as they used to get much credit in past.

According to Google:

“Google is always working to improve the ways that we generate relevant search results and update our opinions of sites’ reputations across the web. The Google Toolbar shows an indicator of Pagerank, which is Google’s opinion of the reputation of a webpage. Values in the Google Toolbar can fluctuate for a number of normal reasons, including changes in how we crawl or index the web, or changes in the link structure of the web itself. In addition, Google may update the visible Pagerank indicator in the Google Toolbar to incorporate not only our view on the backlinks to a page or site, but also to incorporate our opinion of the forward links for a site. ”

It seems that Google has come up with some hidden actions and is going to fight back all those spam that clutters Google’s space. Well, what I see now is that - if Google reduces the value of Pagerank or does any changes then that’s going to hurt the vibrant Link building and directory submission industry that is simply based on the power of Pagerank. This can also be a different kind of dotcom bubble burst.  Beware People!!!

This shift was obvious! For last few years Google was on spree to buy new technologies. From Orkut to Youtube now Google has almost every type of Web business in its domain. But what lacked was the synchronization of all these applications into one platform.

Google had been buying new start ups since couple of years but these applications didn’t seem to work as Google‘s strategy. Youtube and Orkut might have been an instant hit but other Google applications like Google Answers had to be shutdown because of lack of user participations. Now according to a recent of Washington Post, Google has made a huge change in its policy of buying new startups. They have instead focused on developing and revamping the current product lineup…

These efforts are indicative of a recent shift in Google’s strategy. Instead of creating new products, Google’s developers and engineers are being called on to improve existing products and technologies. Google is hoping that by easing access to the Internet, users will spend more time there, ultimately creating new revenue opportunities.

It seems like Google has heard the voice of many of its users who use Google product each day. We can only hope that Google brings in better products in coming days.