Archive for the ‘Search Engine Marketing’ Category

February 29, 2008
Filed Under (Search Engine Marketing) by Admin on 29-02-2008

Free article directories help you promote your blog or websites big time. Free article directories are the sources where most of the people looking for important information rely on. The articles that you send to these free article directories get instantly published on the internet.
The best part about these free directories is the amount of traffic they have, article directories are one of those sites that have lots of traffic, you can make most of it by submitting articles (with web URL at the bottom of the article) related to your website to these free article directories, if visitors or readers at free article directories liked your article, there are 100% chances that they will go to your website for more information, this way you will get more and more visitors to your site.
Make sure your article is completely relevant to your website, if its not then visitors may rate your article as inappropriate or flag. Articles of 250 to 350 words are considered as best articles, therefore do not write to much, write to the point so that readers do not find it lengthy to read.
Recommended free article directories are: Go articles and Ezine articles.



January 29, 2008
Filed Under (Search Engine Marketing) by Admin on 29-01-2008

There are so many people find it difficult to get their site listed into the search engines, but the truth is getting indexed in the search engines is not a tough task if you follow the right path. Following are some of the best ways using which you can easily get your site listed into the search engines:

  1. Blogs are very friendly with search engines and get listed immediately therefore, the best and the proven way for your website to get indexed into the search engines is, create a blog for your website using any free blogging software like word press or blogger; add the blog to the root directory of your website to ensure it is on the homepage of your website. You can also add it to new folder however, adding it to root directory gets your website indexed quickly to the search engines.
  1. Another best way to get listed in the search engines is, create a 200 to 300 words article about your website and send it to the free article directories like Go articles or Ezine articles but make sure you add your website URL in the end of the article. It hardly takes 15 minutes to write an article of 200 to 300 words.


September 01, 2007
Filed Under (Search Engine Marketing) by Admin on 01-09-2007

If you don’t know then , here is one secret about Search Engine .They are the most accurate tool to check time. You can get current time of almost any place on search engines. Normally a search in the format of ” time + in + city or country” returns back the current time of the place as the top result on search engines. Below is the format of how they look on major search engines:

Here is an example of Time on Ask.com

Moreover Ask.com has also added a different design of clock that shows time for different cities in local searches. It is shown as below.

Yahoo too has got its own time feature which looks a bit simple. it lokos something like this:

Google too had this feature but they have dropped it in recent time. But it is rumored that they will bringing it back once again in near future. When it ets back hoepfully , it will look like this :



August 30, 2007
Filed Under (Search Engine Marketing) by Admin on 30-08-2007

One thing that really annoys me is web page full of Adsense ads. They were good at beginning but now even a good site with Adsense seems unprofessional only because of those ads. One more thing that really makes me red is the click arbitrage. This is one thing that has come up in recent years and is really making the normal users life a hell. This is not a huge problem though and most PPC service providers can tackle it but
With amount of money involved in it they really don’t want to stop it as of yet.

Here is one example of Adword Arbitrage

http://pennsylvania.state–government.com/

This Adword advertiser has built up a site that only shows up ads which you find on Google’s page when searching for “Philadelphia historical real estate records” (http://www.google.com/search?hl=en&q=philidephia+historical+real+estate+records). There is no unique content or any other link or images that make this site look a bit legitimate. A normal user is always going to get fooled when he sees this site as it has been nicely designed and ads are well placed to trick the user. There is no reason why Google is still giving such sites permission to show their ads. They can absolutely stop it but the money they are making out of it might be stopping them from doing this. It seems like Google is only trying to make some extra bucks on pile of billions by sacrificing user experience.

This shit can be stopped, but HOW? Google has got an army of programmers and engineers; they can just make an algorithm that checks the entire web with sites having only Google Adsense and ban them. It simply doesn’t make any sense of having one page on a site with lots of Adsense ads on it. The arbitrage army may go round this algorithm but there are many ways one can track them.

If this arbitrage issue doesn’t ends up here then this will rip of many genuine advertisers and send a bad experience to Google’s user. But it seems that Google and other PPC providers only wants to make money and doesn’t care about what their users feel. They might be thinking to pull out all the money from advertisers and have them pay for more bid prices and in result ruin their whole business by not stopping click arbitrage.

I can only say one think to Google. Please stop this shit right now or else you might face some very harsh issues in future. This might take some brave steps and hard turns but one has to deal with it and its Google’s responsibility to take the initiative and others will follow.



August 29, 2007
Filed Under (Search Engine Marketing) by Admin on 29-08-2007

seeqpodmusicbetaplayablesearchtm_large.jpgOne thing the marketers today are doing is targeting the specific user or the consumer groups. They have started to use specific advertising and have targeted niche social networks for their customers. This effort has started to show some amazing results in terms of ROI. When you target a person in right place, your return on investment is surely going to be high. Moreover a search engine with a targeted industry can help them even more to get better results.

SeeqPod, - this is the search engine which attracts people with one interest and that’s music. A user has got an ability to search for songs, videos and even watch and listen them online directly from the search engine. This search engine is still in Beta Stage but the whole technology behind it seems to be quite interesting. This search engine is said to have the ability to capture trend of the human mind and help a user find the song they want without moving around similar other songs.

Moreover, it also has got all the Web 2.0 features where you can embed the music or video into your social networking profile or play list directly from the search engine.

So, how is it going to help the marketers?
Anyway, marketers have got an uncanning knack of finding way out of everything possible. This technology used to conduct the search can also be used by ad network and social networks whereby to improve the user experience and this is where marketers are going to make money.

Still majority of people use Google and Yahoo which can pull of good results but there are numbers of people who want a more specific result. Finding these people and joining them with marketer’s product is one great way that’s going to increase your ROI.