With the latest advancements in social searching, simply choosing to plant as many keywords on your site as possible doesn’t always work.

Every day, social search sites such as ChaCha have thousands of live people scouring the internet, just looking for search results for their clients. So with the increasing market share of companies employing live search assistants, it’s becoming more and more important to actually catch the eye of the person looking at the screen.

Using “hooks”, or words and phrases that are meant to envoke an immediate response in a person, can help you get the results you’re looking for, without sacrificing the readability of your pages. It’s becoming less and less acceptable to shove keywords wherever you can stick them.

It isn’t necessary to get 15-20 percent keyword saturation in order to get noticed. Using words such as “now” or “immediately”, or using simple action verbs such as “buy”, “read”, or “surf”, will catch the eye of the person sitting on the other side of the monitor, and will increase your site traffic by leaps and bounds. In other words, don’t just count on the quantity of the keywords on your page; you have to count the quality of the “hooks” as well!